Shopify, CRO & SEO

Design. Build. Optimise.
Win more revenue online.

I'm Erika Gumuliakovaite, founder of DigitalNova. I design and develop high-converting Shopify stores and websites, set up reliable hosting, and turn research into results with technical SEO and CRO.

Shopify stores
Design & development
Technical SEO
Keyword & competitor research
Site Audits
Complete website analysis
CRO
Conversion rate optimisation

Start a project Explore services

What you get

  • Modern, responsive design tailored to your brand
  • Clean, accessible code and fast loading speeds
  • SEO-ready structure, sitemaps & on-page best practices
  • Analytics & conversion tracking foundations
  • Ownership transfer + training & handover guide

Working with another platform? I also build custom sites beyond Shopify.

Services

From idea to launch — and continuous optimisation after go‑live.

Shopify Design & Development

Custom storefronts, theme setup or bespoke themes, app integrations, payment/shipping setup, and performance-focused builds.

  • Theme selection or custom design system
  • Product, collection & navigation architecture
  • Speed optimisation & accessibility

Hosting Setup & Migrations

Secure, reliable hosting configured for your stack. DNS, SSL/TLS, CDN and environment setup across local, staging and production.

  • Domain & DNS configuration, HTTPS
  • Backups & uptime monitoring
  • Version-controlled deployments

Keyword Research & Competitive Analysis

Data-driven research to uncover intent, difficulty and opportunity. Clear content plans and site architecture recommendations.

  • Competitor landscape & benchmarking
  • Topical maps & content briefs
  • On-page optimisation checklist

Complete Website Analysis (Audits)

Technical, content and UX audits highlighting quick wins and strategic fixes with a prioritised action plan.

  • Core Web Vitals & speed diagnostics
  • Indexing, crawl & metadata review
  • UX friction & conversion blockers

Conversion Rate Optimisation (CRO)

Turn traffic into revenue with funnel analysis, landing page design, A/B testing and analytics instrumentation.

  • Analytics setup (GA4) & conversion events
  • Hypothesis backlog & test roadmap
  • Landing page & checkout improvements

Ongoing Support & Related Services

Content updates, accessibility fixes, bug squashing, app recommendations, maintenance retainers, and training.

How we’ll work

A collaborative, transparent process that respects your time and budget.

Discovery & Strategy

We clarify goals, audiences, product priorities and KPIs. You get a short strategy outlining the approach, timeline and investment.

Design & Architecture

Low‑fi wireframes → high‑fi mockups, content structure, and technical architecture tailored for performance and SEO.

Build & Integrations

Clean, maintainable code. Shopify setup, app integrations and content population with QA on staging.

Launch & Optimise

Deployment, analytics, and training. Post‑launch monitoring and an optimisation plan for continued growth.

FAQ

How long does a typical Shopify project take?

Most projects run 2–6 weeks depending on scope, content readiness and integrations. I also offer faster launch packages.

Do you work with platforms other than Shopify?

Yes — I also design and build custom websites and can advise on the best platform for your goals.

Can you improve my current store instead of rebuilding?

Absolutely. I audit what’s working, fix issues, and prioritise experiments to lift conversions and revenue.

What do you need from me to get started?

Brand assets, access to current tools where relevant, and clarity on your goals and constraints. I’ll provide a short checklist.

Start a project

Tell me a bit about your business and what you’d like to achieve.

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